PROBLEM: Develop a visual identity for the 2022 Texas soccer season that extends to social campaigns and marketing collateral and can be expanded through Big 12 Championship Play and the 2022 NCAA Tournament.
SOLUTION: Look into critical aspects of the Texas Longhorns brand to create Texas Soccer's unique look that still fits the overall Texas Longhorns brand.
Key Brand Pillars
Typography
Character
Personality
Location
Key Phrase: Austin is a Soccer City
In this year's look, I utilized location, character, and typography to help translate the Texas Soccer brand. This look was bold, fun, simple, clean, and easily expandable.
Matchday
My goal was to create easily templated graphics, introduce the necessary information, and show off the players. Here are a few of my favorites throughout the season.
In-Game/Season Templates
In Game Gifs
motion design by Zhanee Anderson, video: Liam Oram
